65% ROI in just three months.

Working with the team at Fore Studio has been an absolute pleasure. Their creativity knows no bounds, and they seamlessly integrated themselves into our team, becoming a true extension of our vision.

The Jockey ClubNational Conference and Events Marketing Manager

The Challenge

This project was centred around selling Christmas parties across multiple venues at The Jockey Club. The creative drew inspiration from the timeless charm of vintage stamps and classic ski/après-ski adverts, with their iconic font styles evoking nostalgia and elegance. The challenge was to modernise this aesthetic while preserving its vintage essence, crafting visuals that were both sophisticated and aspirational, with a specific focus on promoting holiday events.

The Impact

The campaign delivered significant results, achieving a 65% return on investment (ROI) within just three months. This high ROI demonstrates the effectiveness of early planning, targeted messaging, and multichannel engagement. The combination of a unique Après Ski concept and strategic creative execution enabled the campaign to stand out during the busy festive period, driving strong audience engagement and ultimately leading to sold-out Christmas parties across multiple venues.

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The Collaboration

Fore Studio worked to shape the campaign, focussing on early planning, strategic creative execution, and multichannel engagement. The Jockey Club trusted us to bring our expertise to the table, and their openness to a unique creative concept—an Après Ski theme—played a key role in the campaign’s success.

Throughout the process, there was constant feedback and iteration. We collaborated closely to fine-tune the messaging, ensuring it would resonate emotionally with their audience. By maintaining a clear and open line of communication, we were able to launch a campaign that felt cohesive across digital ads, billboards, print, and other media, reflecting both the client’s brand and the festive theme they envisioned.

The Solution

To meet the client’s need for a standout festive campaign, we devised a solution rooted in strategic creativity and multichannel execution. After understanding the client’s goals of promoting and selling Christmas parties across multiple venues, we proposed an approach that combined early planning with a distinctive creative concept.

We developed a unique Après Ski-inspired theme, drawing from vintage stamps and classic ski/après-ski adverts to create a nostalgic yet modern aesthetic. This design concept formed the backbone of the entire campaign, ensuring it was cohesive and emotionally engaging for the target audience.

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Key steps included:

Creating targeted messaging that resonated emotionally with the audience, capturing the festive spirit while promoting the exclusivity of the Christmas parties.

Launching the campaign across multiple platforms—digital ads, social media, billboards, venue screens, and print—to reach the audience at various touchpoints.

Adapting the creative for each medium while maintaining a consistent look and feel that aligned with the brand’s upscale image.

 

Fore Studio's expertise and professionalism are unparalleled, and their work truly speaks for itself. Their creativity and responsiveness have helped us transform our Conference and Events marketing strategy, giving us the flexibility we needed to compete in a fast-paced industry.

The Jockey ClubNational Conference and Events Marketing Manager
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