Showcasing the Artistry Behind Keepsake Jewellery

The Challenge

Recollections sought to elevate their storytelling and showcase their craftsmanship in a way that would resonate with their most prominent client, the largest funeral care company in the UK. The goal was to create a professional yet heartfelt video that would not only introduce the team but also communicate the intricate processes behind their personalised keepsake jewellery. The challenge was to condense a full day’s shoot into a compelling, 60-second video while maintaining emotional resonance and visual impact.

The Impact

The leading video has been successfully used by the leading funeral care company to introduce the jewellery brand to their clients, enhancing the perceived value of the keepsakes and driving interest in the product range. The social media content has also helped the brand connect with their audience, showcasing their dedication and craftsmanship across multiple touchpoints. By providing a suite of professional, purpose-driven videos, we helped the brand elevate their message and expand their reach in a sensitive, impactful way.

The Collaboration

Working closely with the jewellery brand, we developed the concept for the ‘Meet the Makers’ video. This collaborative process began with scripting, where we ensured the tone reflected the brand’s values of care, quality, and individuality. On the shoot day, we directed, lit, and filmed interviews with the team, as well as close-up shots of their meticulous craftsmanship. By capturing hours worth of raw footage, we ensured we had a wealth of material to draw from for multiple uses, including social media and a feature video.

The Solution

We crafted a series of videos, each tailored for specific audiences and platforms, with the leading 60-second video being the centerpiece. Designed specifically for the funeral director’s clientele, this video highlighted the team’s passion and expertise, making it easier for funeral directors to present the jewellery as a meaningful keepsake. Our editing process focused on distilling hours of footage into a concise and visually rich narrative, ensuring that every second added value.