The Challenge
Arighi Bianchi, a heritage home furnishings retailer, needed support in rolling out their artwork for their annual Winter Sale. As a well-established brand, it was essential to maintain their premium identity while creating a strong sense of urgency to drive sales.
With a limited sale period, the challenge was to effectively implement the artwork across print, digital, and in-store touchpoints. The campaign needed to drive footfall to their flagship Macclesfield store, increase digital interactions to support online sales, and create a seamless customer journey across print, digital, and in-store touchpoints. Every element of the campaign had to work together to deliver a consistent and compelling message.
The Impact
Through a focused execution strategy, the campaign successfully:
• Drove significant footfall to the Macclesfield store during the sale period
• Increased brand visibility across billboards, bus ads, and digital platforms
• Enhanced customer engagement through a £100-off voucher, which saw strong redemption rates
• Maintained brand consistency across print and digital, reinforcing Arighi Bianchi’s premium positioning while maintaining urgency.
This campaign demonstrated the power of a well-executed, multi-channel rollout—ensuring that every touchpoint, from direct mail to digital advertising, delivered a unified message.
The Collaboration
This project was a close collaboration with Arighi Bianchi’s marketing team, ensuring that the supplied artwork was adapted effectively to meet their objectives. By working together, we maximised exposure across print and digital, ensuring the campaign reached the right people at the right time. Our role focused on ensuring consistency across all formats, from direct mail to digital display ads, creating a seamless and compelling brand experience.
The Solution
To meet the challenge, we worked closely with Arighi Bianchi’s marketing team to ensure a seamless and effective campaign rollout. Our focus was on executing and adapting the provided creative across multiple channels, ensuring consistency and impact at every touchpoint. This included:
Direct Mail
A high-quality, visually impactful mail drop delivered to 25,000+ homes in and around Macclesfield, ensuring a personal touch and direct customer reach.
Outdoor Advertising
A combination of billboards, bus adverts, and high-traffic placements, positioning Arighi Bianchi’s sale messaging in strategic locations to capture attention and drive store visits.
In-Store POS
A suite of in-store promotional materials, including posters, banners, and window displays, ensuring a cohesive customer journey from the moment they stepped into the store.
Digital Display Ads
Targeted online advertising designed to increase awareness and conversions, with carefully crafted messaging to reinforce the urgency of the sale.
Voucher Artwork
A bespoke £100-off voucher design, ensuring it felt premium while also being clear, compelling, and action-driven to encourage in-store and online purchases.
By integrating these elements into a single, unified rollout, we ensured the campaign reached the right audiences and delivered a consistent brand experience across all channels.
Looking Ahead
This campaign reaffirmed the importance of blending traditional marketing with digital innovation. The strong performance of outdoor media combined with high customer engagement online highlighted how a 360-degree campaign rollout can drive meaningful results.
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