Transforming Hospitality Experiences at The Jockey Club Venues

”Working with the team at Fore Studio has been an absolute pleasure. Their creativity knows no bounds, and they seamlessly integrated themselves into our team, becoming a true extension of our vision.
The Jockey ClubNational Conference and Events Marketing Manager

The Challenge

The Jockey Club, one of the most iconic names in British horseracing, faced a major challenge in managing its Conference and Events (C&E) marketing materials. Their in-house creative studio was continuously overwhelmed, primarily focused on artwork for their renowned festivals, including the Grand National. This left the Conference and Events team waiting for up to 6-8 weeks for their marketing materials, significantly slowing down their ability to launch campaigns and respond to opportunities.

The Impact

The long wait times for marketing collateral were hindering The Jockey Club’s ability to maintain momentum in their Conference and Events division. With so many potential clients seeking event spaces, the inability to produce timely, high-quality creative work was limiting their growth and revenue potential. The risk of falling behind competitors, particularly during peak event seasons such as Christmas, was becoming a major concern for the team.

The Collaboration

Fore Studio stepped in to streamline the creative process and ensure that The Jockey Club’s C&E team could operate more efficiently. With an established relationship and trust already in place, we immediately focused on reducing their artwork production timeline and ensuring consistency across their newly rebranded materials.

Through weekly calls with the Head of Marketing, we fine-tuned the process, introduced more structured creative brief management, and optimised each piece of collateral to ensure campaigns had more substance. From developing headlines to assisting with copywriting, we worked closely with their team to maximise the impact of each marketing piece.

”Their responsiveness and eagerness to collaborate made the entire process smooth and enjoyable. I would highly recommend Fore Studio to anyone seeking a brilliant graphic agency. Gregg's expertise and professionalism are unparalleled, and their work truly speaks for itself.
The Jockey ClubNational Conference and Events Marketing Manager

The Solution

Our primary objective was to alleviate the pressure on their in-house team by delivering creative work within 1-2 days, and often the same day for urgent projects. This dramatic reduction in turnaround time gave the C&E team the flexibility they needed to run timely, impactful campaigns.

We didn’t just focus on speed; we helped expand the creative scope across multiple disciplines. From graphic design to paid social creative, video production, website wireframing, and campaign development, we became a key partner in driving The Jockey Club’s Conference and Events marketing efforts forward.

Notably, we helped the team develop solid, individual campaigns, such as their “More Than Just Racing” campaign, Venue Hire and Christmas party promotions. This allowed The Jockey Club to enhance its reputation beyond horseracing, establishing itself as a premier venue for events of all types.

“I couldn’t be more impressed with the results.”

”Fore Studio's expertise and professionalism are unparalleled, and their work truly speaks for itself. Their creativity and responsiveness have helped us transform our Conference and Events marketing strategy, giving us the flexibility we needed to compete in a fast-paced industry.
The Jockey ClubNational Conference and Events Marketing Manager