Transforming a Dentistry Product into a Leading Consumer Brand
The Challenge
SmileWhite, part of a renowned dental practice in Leeds, aimed to position its teeth whitening product as a leading brand in the market, competing with established names like HiSmile.
Unlike many competitors, SmileWhite’s product offered a more permanent whitening solution without using bleaches, a unique selling point that needed to be highlighted.
Their challenge was to showcase this product as a premium, trusted solution for discerning customers seeking safe, long-term results.
The Impact
Without a strong brand presence and effective messaging, SmileWhite risked being overshadowed by more established competitors in the teeth whitening industry.
The existing website and social media presence weren’t generating enough engagement, and potential customers weren’t fully grasping the benefits of SmileWhite’s unique product.
This gap in communication was limiting their ability to grow market share and compete with larger, bleach-based teeth whitening brands.
The Collaboration
Working closely with SmileWhite’s twin brother founders to understand their vision and goals. We dug deep into what made SmileWhite’s offering different and how best to communicate that to their target audience. While they already had a solid brand and website in place, it was our job to elevate their digital presence and create thumb-stopping, engaging creative content that would resonate with potential customers.
The Solution
Our approach was twofold: we focused on paid social campaigns to drive awareness and sales while optimising the website to improve user experience and conversion rates.
Paid Social Campaigns
We developed creative, attention-grabbing campaigns designed to stop users in their tracks as they scrolled through social media. These campaigns emphasised SmileWhite’s unique selling proposition of permanent, bleach-free teeth whitening, differentiating them from competitors.
Website Optimisation
We worked on refining their existing landing pages, ensuring a smoother user journey. Our goal was to reduce the number of clicks it took for customers to find the products they wanted, improving both user satisfaction and conversion rates.
Graphic Design and Campaign Development
We brought the SmileWhite brand to life through fresh, high-quality visuals and compelling ad content, positioning the brand as a trusted, premium solution for customers looking for long-term teeth whitening results.
Looking Ahead
Through a combination of creative paid social campaigns and website optimisation, Fore Studio helped SmileWhite carve out a distinct identity in the crowded teeth whitening market. With a clearer message and improved user experience, SmileWhite is now well on its way to becoming a leading brand in the industry, trusted by customers seeking a safer, more permanent teeth whitening solution.
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