Special Moments, Timeless Treasures at Liverpool’s Secret Jeweller

The Impact

The refined brand has helped Paul Holmes Fine Jewellery establish itself as a luxury, aspirational jewellery retailer. With a modern, cohesive brand identity, they now stand out in a competitive market. The updated website and packaging design create a consistent, high-end experience for customers, both online and in-store.

The social media styling and stationery offer a seamless brand experience across all touchpoints, and the introduction of an eCommerce platform allows Paul Holmes Fine Jewellery to begin expanding their customer base and sales opportunities beyond Liverpool.

The Collaboration

We worked closely with the team to define the brand’s direction through a series of workshops focused on understanding their values, tone of voice, and mission statement. Our goal was to create a brand that felt aspirational, aligning with the luxurious feel of their showroom.

We refined the existing logo to enhance its digital legibility by simplifying the design and removing the rings around the “PH” monogram. A sophisticated blue-toned colour palette was introduced to evoke feelings of exclusivity and elegance.

Through persona development, we gained a deeper understanding of their customer base, helping shape messaging and design that resonated with their target audience. We also explored several straplines, eventually settling on “Special moments, timeless treasures,” which encapsulated the essence of the brand and its role in life’s memorable occasions.

Looking Ahead

As Paul Holmes Fine Jewellery continues to grow, the focus will be on leveraging their refined brand to further establish themselves as a premier name in the jewellery market. The introduction of eCommerce will unlock new opportunities for online sales, making their exquisite collections accessible to customers nationwide and beyond.

Plans for future brand campaigns, collaborations, and exclusive product launches will help maintain momentum and attract a broader audience. Expanding their social media presence with engaging content, including behind-the-scenes looks and customer stories, will further enhance their connection with clients.

With a strong foundation in place, Paul Holmes Fine Jewellery is well-positioned to innovate and adapt in a competitive market, ensuring they remain synonymous with timeless luxury and unforgettable moments.